Palm Desert, CA, March 1, 2011: TechStars-company Marginize, adding a social layer on top of the web, has launched two new offerings at the DEMO conference in Palm Desert: a social site widget for website publishers, and a “Web-Wide” marketing platform for brands seeking to engage audiences across the entire Web.
Used on nearly half a million websites since the soft launch of its browser add-on in 2010, Marginize augments web browsing by creating a social space in the right margin of any webpage where users can discover what the world is saying about that page on twitter and other social networks, and join the conversation. On stage at DEMO, Marginize unveiled a site widget and a marketing platform that let publishers and brands leverage the social layer on top of the web.
Marginize’s publisher widget is attractive to website owners interested in enabling the social conversation about their content directly on their own pages, and promoting the site community to all users. Already reaching 1M+ people through Beta Partners Boston.com, Xconomy, and other top technology blogs, the Marginize publisher widget is now freely available at http://marginize.com/publishers for anyone to add to their site. Premium services also let website publishers offer their site visitors customized site badges as well as special offers and promotions.
Marginize’s “Web-Wide” Marketing Platform allows brands to leverage Marginize’s technology platform to easily create engaging marketing campaigns that span multiple websites, similar to what location-based services are able to do in the real world. To showcase its marketing platform Marginize created The Oscars Game - http://oscarsgame.com where users were invited to follow a path on the web across various sites, and comment on their favorite nominees. The game received thousands of votes during the Oscars weekend, due to the viral nature of the platform. Brands or agencies interested in exploring Web-Wide campaigns should contact firstname.lastname@example.org.
The Marginize widget is offered at no charge to website publishers, and will later be available for anyone to add to their site. In the meantime, beta invitations can be requested at www.marginize.com/publishers or by emailing email@example.com. Premium services also let website publishers offer their site visitors customized site badges as well as special offers and promotions.
“The Social Web has created a way for ideas to flow within existing groups of people, on Facebook for example. But often, ideas need to flow between people who care about the same websites. Marginize enables this by adding a space on every webpage that belongs to the visitor, so that the voice of the people can be heard where it matters, which is on the pagesthey are browsing,” shares Ziad Sultan, CEO of Marginize. “The Marginize space can be seen on any page using the browser plug-in, and can now be seen natively on the websites of our early partners. This adds a layer of transparency and inclusiveness to the web. We like to call it the augmented web.”
For more information:
Eugene Mann, COO